The country’s technology services industry is entering a new phase of transformation as artificial intelligence moves from experimentation to enterprise scale adoption. Companies are no longer treating AI as a future opportunity. Instead, they are rebuilding software engineering, business workflows and data infrastructure around AI led systems.
One of the clearest indicators of this shift has emerged from recent commentary by midcap IT firm Persistent Systems, which has significantly expanded its AI capabilities and client engagements.
In its latest earnings call, the company said AI adoption is accelerating across enterprises, especially among technology companies, with sectors such as BFSI and healthcare gradually moving from pilot projects to enterprise wide deployment.
“In the quarter gone by we saw significant announcements on the AI roadmap by various ecosystem players such as Anthropic, OpenAI, NVIDIA, Microsoft, Google, Snowflake, Databricks and others. We do expect the pace of adoption in both the tech companies and enterprises to accelerate significantly in the coming quarters, with tech companies leading the way,” Persistent Systems said in the earnings call.
Persistent said it is building its AI strategy around three pillars: engineering hyperproductivity, business hyperproductivity and enterprise data readiness. The company has also been investing heavily in platforms such as SASVA, iAURA and GenAI Hub to help clients automate software development, modernize enterprise data and deploy AI agents across workflows. The management highlighted that AI is fundamentally changing the software development lifecycle.
Persistent also revealed that it has filed more than 120 patents related to AI innovations and enterprise platforms.
The company is already executing AI led projects for global clients. One example shared during the earnings call involved transforming a public safety software platform used by law enforcement agencies. Persistent used its SASVA platform alongside Anthropic models to modernise the software stack into a cloud native architecture while maintaining continuous operations.
In another case, the company is helping a global pharmaceutical client use AI driven disease specific knowledge graphs and large language models to accelerate drug discovery workflows on Google Cloud infrastructure.
Financial services is also emerging as a major AI adoption segment. Persistent said banks, insurers and fintech firms are investing in AI driven software engineering, data modernisation and workflow automation to improve efficiency and regulatory compliance.
“Business hyper-productivity is about applying AI to automate and optimise business processes, workflows and decision-making across enterprise functions so organisations can drive efficiency and faster outcomes,” Persistent Systems said in the call.
The management acknowledged that AI could compress traditional software development revenues over time as automation improves productivity. However, it believes the opportunity from new transformation projects and market share gains will outweigh the risks.
Persistent’s commentary reflects a broader trend visible across India’s IT industry. Reports also showed that companies including Infosys, Tata Consultancy Services, HCLTech and Wipro are increasingly positioning AI as the next large growth driver.
The IT firm also said that its AI strategy has moved from foundational framework to platform-led execution and operating model that clients can adopt at scale. “We continue to invest in deep research, in patent-backed innovation, in our platforms and in our partners’ ecosystem while bridging the last mile of AI adoption and delivering measurable impact to our clients,” Persistent Systems said in the Q4FY26 earnings call.
