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A group of business professionals collaborate in a modern corporate meeting room surrounded by holographic AI visuals, customer analytics, sales dashboards and rising business charts. The scene represents how companies are using artificial intelligence to identify customers, improve marketing and sales strategies, and create new products and services.
Posted inArtificial Intelligence

AI’s biggest revenue opportunity may be marketing and sales, not cost cutting

AI is increasingly being used to generate revenue, with marketing and sales emerging as the leading functions reporting gains.
Posted by Shilpa Dhingra September 2, 2026
  • India is the world’s best location for setting up data centres: Piyush Goyal
  • AI’s biggest revenue opportunity may be marketing and sales, not cost cutting
  • Only 6% of companies are actually winning big with AI: McKinsey
  • AI coding agents are changing software buying as 32% companies choose to build in-house
  • AI boosts productivity for 80% of workers, but only 37% of companies see EBIT gains: McKinsey

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